Posts tagged with “Wired Woman Society”

Building Community Through Social Media Event

Thursday, 17 June, 2010

Before I get into Monday’s Wired Woman event on “Building Community with Social Media“, I have to share this brilliant comic from The Oatmeal. If you haven’t checked them out yet, you really should!

I think it really does illustrate the difficulty with Web 2.0 and the social media explosion. How are you an expert? How did you build your reputation? And do you really know more than the next guy? It also ties in wonderfully to the Building Community theme (albeit in a humourous stab at the subject).

The fantastic speakers we had at our event definitely were not “Social Media Douchebags” and really did have a lot of insight into turning that online community into ROI, and gave us valuable tips, tools and insights. The speakers were:

  • Briana Tomkinson / Tenth to the Fraser and Fjord West – Co-creator of popular New Westminster blog, and Marketing Strategist with Fjord West
  • Carisa Miklusak / SoMedios – New media marketing, business development, and leadership consultant
  • Chris Breikss / 6S Marketing – Co-founder and Director, and Vancouver’s Social Media Innovator for 2010 with partner John Blown
  • Mhairi Petrovic / Out-Smarts Marketing – Social Media and Internet marketing strategist and CMO of Out-Smarts
  •  Sibylle Tinsel / Club Fat Ass – ‘Chief Executive Fat Ass’ Online Community Manager and social media co-ordinator

Everyone seemed to really enjoy the round table format and it generated a lot of discussion, with different women from vastly different industries coming together to add their insights too. One of the biggest lessons I took away from the event was the importance of listening. See what people are saying about you/your industry and start to build a following by answering their questions and finding your audience in the right places.

I came away with a lot of ideas and also a sense of pride that the event went off so well.

Now to get to the point were I really can add “social media expert” to my Twitter bio… 🙂

Geraldine

Seasons Greetings! Goal Setting for 2010

Wednesday, 30 December, 2009

It seems that every time I hit this time of year, I find myself saying, what the heck happened to the last year? the last decade? Time really does fly by and this time of the year is scary, yet exhilarating. It gives us a chance to inhale and reflect on the past year, and also to look forward to what we want to do, change, grow, and reap in the new year. Personally I usually use my birthday for a lot of this “work”, but 2009 has been such a rollercoaster year that I can’t help but be reflective in these last few days of the decade.

One way to prepare for the new year is to update your resume! Yes, a quick plug for a workshop I will be running through the Wired Woman Society on January 12th. You can find more details about this, or register, on the Wired Woman website. It really is a good time, though, to think about where you stand in your career, what you want to do more of/less of and what thing you can change for the better. And if you can be prepared with a fresh new resume, you’re that much more ahead of the game!

Remember to set clear goals this time of year. It is easy to have a long list of ‘resolutions’, but if you don’t affix timelines or deadlines, then it is just that – a list of resolutions that will serve to depress you later in the year when you realise you haven’t checked any of them off. It is important, too, to balance all the aspects of your life – physical (something we worry about a lot after the excesses of the holidays!), mental, emotional and spiritual. No easy task, but infinitely important.

I wish all of you a very happy, smooth transition to 2010. Enjoy yourselves and don’t forget to congratulate yourselves on all the big achievements of the past year. These are far more important than any failures or tasks undone.

Here’s to the beginning of a new decade!

Geraldine

SEO and Content Workshop with PowerUP Concepts

Thursday, 10 December, 2009

Writing a LetterI recently had the pleasure of presenting on Organic SEO and Content Development at an Advanced WordPress workshop being run by an innovative company, PowerUP Concepts. It was such a pleasure to talk to the dedicated, enthusiastic group! Juliana and Sasa of PowerUP offer a great package (with special rates for Wired Woman Society members too) and it was wonderful to be a part of it.

Something that I stressed to the group, which I don’t think people give much thought to when they are developing their website is the audience! It sounds strange and obvious, but we get so caught up in how we want it to look and what we want to say, that we forget to think of WHO we are trying to target. My suggestion to the group? Sit down for 15 minutes to half an hour and sketch out your ideal reader. Draw a picture of them if you need to! And every time you sit down to write something or design something, keep them in mind. Also ask yourself some of the following questions about that ideal reader:

  • What do they need to know?
  • What kind of language or design principles speak to them?
  • What level of information should you include?
  • What would you need to know if you were them?

By conducting an audience analysis like this (and you may need to take it further and do some market research, ask around, look at other similar sites etc), you can ensure that the content and design you offer on your site hits its target every time!

We’re hoping to run more of these combo type workshops in the new year, so watch this space.

Geraldine

PS- you can read Sasa and Juliana’s reflections on the workshop on the PowerUP Concepts website.