Posts tagged with “social media expertise”

Who Died and Made You King of the Twitterverse?

Thursday, 26 January, 2012

I have become a bit of a podcast addict recently, and am even contemplating learning to do these myself, but I’ve been thinking a lot about something I was listening to on The Nerdist. Chris Hardwicke was interviewing his life long friend Wil Weaton AKA Wesley Crusher from Star Trek: The Next Generation and was talking about how he has always engaged with new technologies as soon as they come out and they were laughing about how there have been explosions of social media douchebags who talk about “how to do Twitter properly” and what a ridiculous notion this is.

It got me thinking., yes, if you want to monetize (blegh, I hate these kinds of poncey terms) or advertise or draw in clients using social media, then there are things to do and things to avoid with social media, but for someone like Wil Wheaton, is there really a wrong way to do it?

And really, who cares?

I do believe you need to be sensible when using social media – the list of stories of people getting fired or getting into trouble is now endless, but you have to be pretty careless and quite frankly, a little dumb, to get caught, but beyond that, if you are running your own social media profiles and your main intent is to connect with people, share knowledge and perhaps gain clients, is it really that complex a system? And what designates someone a “social media maven” (besides them calling themselves that)? I’m often surprised too when I read the tweets of all the so-called ‘Twitterati’ (both locally in Vancouver and elsewhere). They’re very often boring, bland, or just plain arbitrary, and I wonder – how did they make it big and become ‘the’ person to follow?

Take Guy Kawasaki. I get he’s some kind of guru or something (self proclaimed?), but very often his tweets are incredibly boring and yet there is a flurry of retweets and everyone oohs and aahs. Granted, although the same thing seems to happen with the Mashable tweets, I do actually find these very interesting and ahead of the game with tech news etc, and often the links posted are informative and point to quality articles and posts. Sometimes, however, particularly with local Vancouver tweeters, I read what they’ve posted and the interactions they have with others and I think ‘remind me why I’m following you?!’

Now of course I am by no means claiming that I am some champion tweeter or that what I have to say is brilliant or life changing, and I do get the fact that I don’t have to follow these people or even engage on Twitter, but I really feel that if I stop and think about something and realise it has no appeal to anyone, or really is just for the sake of it, I tend not to post, and rather spend some time listening instead to what others are saying (the old adage about not having something nice to say and all that….). I also have never proclaimed to be a social media guru/maven/expert or any other bold title out there. I am a social media enthusiast and advocate, but let’s put it in perspective. It’s really not rocket science.

Live long and prosper, Wesley.

Geraldine