Posts tagged with “PowerUP Concepts”

SEO and Content Workshop with PowerUP Concepts

Thursday, 10 December, 2009

Writing a LetterI recently had the pleasure of presenting on Organic SEO and Content Development at an Advanced WordPress workshop being run by an innovative company, PowerUP Concepts. It was such a pleasure to talk to the dedicated, enthusiastic group! Juliana and Sasa of PowerUP offer a great package (with special rates for Wired Woman Society members too) and it was wonderful to be a part of it.

Something that I stressed to the group, which I don’t think people give much thought to when they are developing their website is the audience! It sounds strange and obvious, but we get so caught up in how we want it to look and what we want to say, that we forget to think of WHO we are trying to target. My suggestion to the group? Sit down for 15 minutes to half an hour and sketch out your ideal reader. Draw a picture of them if you need to! And every time you sit down to write something or design something, keep them in mind. Also ask yourself some of the following questions about that ideal reader:

  • What do they need to know?
  • What kind of language or design principles speak to them?
  • What level of information should you include?
  • What would you need to know if you were them?

By conducting an audience analysis like this (and you may need to take it further and do some market research, ask around, look at other similar sites etc), you can ensure that the content and design you offer on your site hits its target every time!

We’re hoping to run more of these combo type workshops in the new year, so watch this space.

Geraldine

PS- you can read Sasa and Juliana’s reflections on the workshop on the PowerUP Concepts website.