Posts tagged with “how to blog”

What are Tags and Categories in Blogging?

Tuesday, 11 June, 2013

Let’s face it, the odds of becoming a famous blogger are not really in our favour, but ultimately with any social media and online interactions, it’s about the quality of your communication, not the quantity. However, if you are trying to get your blog  read and attract followers, then you need to do what you can to help potential readers find your posts. Enter tags and categories*.

What are Categories?

Adding Tags and Categories on WordPressWhen you write a blog post, categorizing it allows you to connect it to a list of topics/subjects/categories – rather like an index in the back of a book.  Think of it as you “filing” your posts under key words that readers might search for (e.g. Blogging Tips); essentially you are optimizing your posts for search engines. If someone is searching for a particular, broader topic, and if you’ve categorized your posts effectively, then they are more likely to find your blog/posts. Personally, I also like to categorize my posts under my full name, the blog’s name, and my company name. If any one searches for me or my company, then they are more likely to also get the option to view my blog.

Remember that the default is “uncategorized,” so make sure you start adding categories that are relevant to your posts and the blog’s focus to avoid everything falling under this. In WordPress, simply use the “Add New Category” option on the right hand side of your posts (as shown in the image left). You can also choose to use “parent categories” – so I could have “Communication” as a parent category, and “Communication Problems” as my sub-category. These are like sub-folders in your filing system. I tend not to use them as I find it adds too many layers and too much work!

What are Tags?

In comparison to categories, tags are more specific keyword phrases (and usually a little longer). They serve the same function as categories, but for more detailed search terms (e.g. How to Add Tags to Blog Posts). These you add simply by separating the tags with commas to create a list. WordPress also allows you to choose from your most used tags (see image), so if you’re writing about the same/related topics, you can simply use these. Once you publish the post, WordPress now provides you with a list of other keywords it pulls from your post and you can simply click on these to add them to your tags list.

Final Tips:

  • Include verbs (action focused words) but also nouns (usually people, places, things) because although readers prefer verbs, search engines like nouns
  • Think  about what relevant key words readers (or you) would search for related to the post topic and use these for your tags and categories
  • Avoid too many tags and categories; you want to sign post your blog entries, not create an overwhelming list that becomes visually distracting
  • Use the analytics tool on WordPress to see what tags and categories of yours are being clicked on the most (this gives you a good idea of which posts are most popular, and can therefore guide your topics for future blog posts)
  • Play around, experiment, and try different tags and categories – you can always uncheck them on your posts or delete the tags.

Geraldine

*Tags and categories are used in WordPress; Blogger calls them “labels,” which limits you to a combination of the two.

Why should your business have a blog?

Tuesday, 25 September, 2012

Tips for Business BloggingBlogs can sometimes seem like something only narcissistic weirdos with too much time on their hands  are interested in producing. However, blogs can function as highly effective business tools. Web 2.0 and social media give us a way to connect with our clients and potential customers directly, encourage feedback from them, and find out how they think we’re doing, almost instantly. Done right, blogs can be used by businesses to promote their products and services, cement their brand, share news, and create brand evangelists – a community of dedicated followers and supporters. Blogs can also be used very successfully as an internal means of communication to engage with employees and receive valuable feedback from your own immediate community.

What are some of the main functions of a business blog?

You can choose to use your blog to communicate within your business or to reach out to your clients and customers (existing and potential). Your blog can function to

  • market your company through free media
  • raise your social media/online presence but also add depth to it
  • communicate new products and services
  • recruit new employees, clients, customers, investors, etc.
  • communicate bad news to clients (but also do damage control at the same time)
  • get instant feedback on new ideas/products/services
  • gather information about potential target markets
  • offer customer service and/or technical support
  • and give your company a voice.

Of course you need to blog effectively to ensure the blog fulfills its potential functions.

What are some tips for better blogging?

In order to create a successful blog, you need to first of all identify who your intended audience is, whether internal or external. Next, you need to profile that audience to determine their particular needs and expectations. What sort of tone will they prefer? What types of information will they need and not need? What is their level of knowledge on the topic? Will they understand industry jargon or do they need layperson’s terms? Then you need to determine your blog’s ‘personality’ and the range of topics you are going to cover.

Remember that you are creating a whole channel of communication, not just a single message, so it takes careful preparation  and follow-up to blog effectively.

Here are some of my other tried and tested tips for blogging:

  • Use and develop a readable, comfortable, conversational style of writing (you have permission to be less formal but should still care about grammar, style, spelling etc. as this can affect your credibility)
  • Keep the information valuable, interesting, and to the point
  • Supply readers with links, extra resources, images, infographics, etc. (remember that both internal linking and external linking help with your search engine rankings)
  • Proofread the message and evaluate the content (edit, edit, edit!)
  • Keep your posts short (probably around the 180- 200 word mark)
  • Create a list of topics for you and your team to write about so you don’t run out of steam
  • Use engaging, eye-catching headings for your posts and use sub-headings for longer posts
  • Tag your posts with appropriate tags and categories
  • Ensure all information is legal, ethical, accurate, and not taken from any other source without permission or credit.

Finally, remember that you are trying to reach and build a community of readers who can potentially become clients or customers, so you need to allow for comments and feedback and be a responsive blogger. Reply to comments, consider following your own followers back , and encourage interaction.

Blogging is a great tool if used correctly, and remember that it’s perfectly appropriate for business, not just those navel-gazing weirdos…

Geraldine