Posts tagged with “Dr Neil James”

“What Happens in an Internet Minute?”

Sunday, 3 November, 2013

I often think about the sheer volume of the Internet. I remember clearly the first time I saw “the Internet” (yes, I remember life before it…) and the person who showed me asked me for something to search for and we decided on “macaroni cheese recipes”. I wish I could remember the amount of hits, but must have been in the hundreds or possibly low thousands, which at the time seemed staggering. Now, that’s a drop in the ocean of data.

With the steady increase in mobiles and the ability to access the web on the go, the amount of money exchanged, videos downloaded, photos uploaded, interactions, emails, etc. is astounding. At the Plain Language Conference 2013 that I attended a few weeks ago, I was interested but not surprised to see the stats on mobile web usage growth between this year and last, as presented by Dr. Neil James of the Plain Language Foundation (see infographic below).

Global Web Usage on Mobile Phones

I also recently came across a fascinating article on the Intel website that ties into this. The article (by Krystal Temple) discusses what happens in just 60 seconds on the Internet. Besides the really useful and somewhat frightening infographic below, one quote leaped out at me: “By 2015, the number of networked devices is expected to be double the world’s population. And by the time we reach 2015, it would take five years to view all the video content crossing IP networks each second.” (Temple).

What Happens in an Internet Minute infographicSo on we hurtle. And if today, there are roughly 8,850,000 Google results for “macaroni cheese recipes”, what will that number be in just a few years time?

Geraldine

Plain Language and Clear Communication

Friday, 18 October, 2013

Last week I had the fortune to attend the Plain Language Conference (PLAIN2013) that was held here in Vancouver. I have to admit that I had never heard of the plain language movement, but after this great event, I certainly do now.

I met a lot of very interesting people from different backgrounds, including one of the plenary speakers, the highly entertaining and informative Dr Neil James who is the Executive Director of the Plain English Foundation based in Australia. In essence, the conference was an opportunity to meet and hear from plain language advocates. So just what is plain language?

Plain language is also often referred to as clear communication, and as these names imply, focus is on trying to craft easy-to-read and consume documents. The following is a slide from Dr. James’ presentation and it explains it in more depth:

Definition of Clear Communication

 

 

What was enlightening (and reassuring) about all the talks I attended is that I realised that this is what I am trying to teach my students and also trying to apply to the work I do for my clients. I just didn’t know it had a support group.

Although there was a volume of information, all the talks I went to taught me something new, and I came back inspired and more confident in what I do. I especially enjoyed a talk by Rachel McAlpine, an author, teacher, trainer, and generally all round fabulous person. She spoke about her experiences as a writer, trying to bridge the gap of what she calls “joy writing” with “work writing” and how one can feed the other. It was a good reminder of needing to slow down, feed one’s passions, and not let the ‘everyday’ get one down. Good life lessons.

Some of the ideas and information I absorbed included information on  rethinking how people read (getting rid of this polarization of good and bad readers and adding an intermediate level), needing to accommodate mobile users, and being aware of the stories of those around us.

I came back brimming with ideas and inspiration, a ton of excellent resources, a great sense of reassurance that I know what I’m doing, and  some new friends to top it off.

For more inspiration about plain language, you should check out this TED talk by Sandra Fisher-Martins, titled “The Right to Understand” and you can also access speaker videos, presentations etc, from the PLAIN2013 website.

Geraldine