Category “Corporate Training”

“So what do you actually do?”

Wednesday, 17 June, 2015

WriterIt’s funny (though sadly not surprising) how much we tend to define ourselves and be defined by our jobs and job titles. I find that to be true even more so in South Africa where I’m from, but also here in Canada. It’s often occurred to me that few people understand what I mean by copywriting, technical writing, or even business communication. In many ways this is a big plus. I can define my job without anyone make assumptions about what I can and can’t do. It does also mean, however, that I have to spend quite a bit of time clarifying what I can offer clients and justifying what I do with my day!

Friends and family often don’t ‘get it’ either, and although that can be annoying sometimes, it’s actually really useful too.  Having to explain what I do to others means I have to be very clear on what it all means to me. When I left full-time teaching to figure out what I wanted to do as my next career step, I had to think deeply about what my values and goals were and what’s important to me on the job, and so Meerkat Communications was born.

As I was muddling through the process of starting a business, I also knew I wanted some financial stability and more importantly, I didn’t want to stop teaching, so I had to figure out how to keep doing that at the same time.

So what do I actually do?

Writing

Because I love writing and had some experience  working as an online writer and editor, I decided to focus primarily on writing web content, as well as other forms of marketing writing. Although copywriting is traditionally a term for writing for advertising, as Wikipedia explains, it actually refers to any writing/content “conveyed through online media and print materials”. My focus is on writing the text you read on a website, a brochure, a rack card or any other marketing materials or content you might need. Because of my academic and research background, I’ve also worked on research reports and white papers, as well as other types of documents.

Whether it’s writing or editing, for me, the best part is about helping clients clarify their ideas, understand their audiences, and expand their businesses. It’s always super exciting to see a website or brochure or thesis take shape and to be able to reflect the client’s vision in the written form. As the Internet has changed and we’ve become so much more search engine focused, I’ve started to work more and more in Search Engine Optimization as well. After all, you can have amazing content, but if no one finds you, he or she can’t read it!

I’ve also been blogging for a looooong time, and as social media content has expanded, so has my work in that area. It’s an interesting challenge having to learn to express ideas in 140 characters without sacrificing quality, and I love setting up and managing social media campaigns too. To me, if you don’t have good content, then any social media strategy is a waste of time, so it’s about adding value for your followers through content marketing.

I mostly take on small to medium business clients, but have also worked for larger organisations and subcontract to other writers or graphic designers who want to offer a more full-service experience. I update websites, write newsletters, and am about to embark on hosting a podcast, too.

Teaching

Since I was a child, I wanted to be a teacher. I was privileged to start in grad school at the University of Cape Town, and I was able to take that experience and get my full-time-turned-part-time teaching gig at BCIT, albeit in a slightly different field. I had to switch from English Lit and academic writing to Business and Technical Communication. So what does that mean?

Business and Technical communication focus on the essential skills needed to communicate in any job: using clear, concise language; correct formatting, and a reader-focused structure and tone (in short). Some of the courses I teach include grammar and language support for non-English speakers, but overall the focus is on learning to write and present business and technical information to all audiences. Technical Writing  or Technical Communication (as it is now being called) focuses specifically on more technical communication and document design. At BCIT, I teach a course that instructs students on how to write for the web.

I’m currently only teaching regular courses online, which has its pros and cons, but overall, I love the experience of working with students to improve their skills and teaching them something I know they’ll actually use on the job.

Corporate Training

What’s great about running your own business is being able to define your focus. Through my business, but also through BCIT’s corporate training department, I’m able to deliver workshops and courses to people already on the job but who need to improve or upgrade their communication skills. I love being able to talk to people about the challenges they face at work,and help them overcome these through better business and technical communication. I do short sessions, all day workshops, and full courses – all of these are rewarding, tiring, and exciting!

 So am I my job?

Above all, what I love about my job (jobs?) is the diversity. My days are never the same. There’s no 9-to-5 schedule, there’s no set tasks, and I have pretty flexible holidays too. It takes discipline and sometimes setting boundaries (when you work from home, you have to ensure the rest of the household understands you aren’t just farting around on the computer, but actually working!).

And yes, I would say that I do define myself as a teacher and writer, but above all, I believe in living a good, balanced life, doing what you love and encouraging others to do the same!

Geraldine