#Twitlympics? Social Media #Fail & London 2012

This entry was posted Wednesday, 1 August, 2012 at 2:21 pm

The Twitter Fail WhaleThe London 2012 Olympics are being hailed as the first “social media Olympics” and it seems like this is only because social media happen to be the current, mainstream arena of choice, not because of any particularly successful social media strategy on the part of the IOC, sponsors, or broadcasting networks.

I just read a very interesting piece on the failure of Twitter itself, as well as social media gaffes by NBC in particular, around the London 2012 Games, that really highlight the necessity of having a solid social media strategy in place and of knowing your audience and purpose.

#Olympicsizedfail? You tell me.

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