Content: There’s an App for That?
I recently came across Inbound Writer through a friend. I’ve shared my brief thoughts on it with the students in my Writing for the Web class blog, but it’s worth repeating here…
Inbound Writer bills itself as the “first social writing application”. It combines a keyword search tool, SEO prompts, a text editor and social media platforms. As a writer, I’m not sure how I feel about it. It comes across as a DIY writing with SEO tool, which is most definitely useful, but what concerns me is the impact of something like this on the quality of the writing. The number one rule of SEO, as far as I am concerned, is that you still need to write for people, not search engines, and although I’m sure this tool is useful in many ways, I don’t think it can or should replace a writer.
Maybe I just feel that way because I don’t like the idea of an app taking my job?